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In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.

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Book Details

ISBN: 9780691034942
ISBN-10: 069103494X
Format: Paperback
(216mm x 140mm x 19mm)
Pages: 304
Imprint: Princeton University Press
Publisher: Princeton University Press
Publish Date: 2-May-1994
Country of Publication: United States

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