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Description - Women, Media and Consumption in Japan by Brian Moeran

The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print media for middle-aged women, housewives, and single women in their 20s, as well as the vast market for those in their teens.

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Book Details

ISBN: 9780700703302
ISBN-10: 0700703306
Format: Paperback
(234mm x 156mm x mm)
Pages: 330
Imprint: RoutledgeCurzon
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-1995
Country of Publication: United Kingdom

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