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Description - Japanese Consumer Behaviour by John McCreery

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed in the generations since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations. 'This book succeeds as ethnohistory, popular culture, and management treatise. It plays to the most compelling of postmodern social scientific concerns as well: reflexivity and polyvocality. The content, organisation and style are all engaging. Local nuance is supremely well captured, and interpreted effectively in the author's 'wrap-around' treatment.- Professor John Sherry, Kellogg School of Management.

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Book Details

ISBN: 9780700713585
ISBN-10: 0700713581
Format: Paperback
(234mm x 156mm x mm)
Pages: 278
Imprint: RoutledgeCurzon
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2000
Country of Publication: United Kingdom

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Books By John McCreery

Japanese Consumer Behaviour by John McCreery
Hardback, April 2000