The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
Buy Modern Marketing book by Frank Jefkins from Australia's Online Bookstore, Boomerang Books.
(216mm x 140mm x 18mm)
Financial Times Prentice Hall
Publisher: Pearson Education Limited
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