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Description - Modern Marketing by Frank Jefkins

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

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Book Details

ISBN: 9780712108539
ISBN-10: 071210853X
Format: Paperback
(216mm x 140mm x 18mm)
Pages: 352
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 1-Jan-1993
Country of Publication: United Kingdom

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Books By Frank Jefkins

Public Relations by Frank Jefkins
Paperback, November 2003