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The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

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Book Details

ISBN: 9780714641744
ISBN-10: 071464174X
Format: Paperback
(210mm x 148mm x 13mm)
Pages: 212
Imprint: Frank Cass Publishers
Publisher: Taylor & Francis Ltd
Publish Date: 31-Mar-1996
Country of Publication: United Kingdom

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