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In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

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Book Details

ISBN: 9780714643458
ISBN-10: 0714643459
Format: Paperback
(234mm x 156mm x 20mm)
Pages: 368
Imprint: Frank Cass Publishers
Publisher: Taylor & Francis Ltd
Publish Date: 24-Apr-1997
Country of Publication: United Kingdom

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