The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Buy Internationalisation of Retailing book by Gary Akehurst from Australia's Online Bookstore, Boomerang Books.
(216mm x 140mm x 15mm)
Frank Cass Publishers
Publisher: Taylor & Francis Ltd
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