Description - Problem Solved by Michael Johnson
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the 20th and 21st centuries.
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(245mm x 210mm x mm)
Phaidon Press Ltd
Publisher: Phaidon Press Ltd
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Author Biography - Michael Johnson
Michael Johnson is an important figure in the design world, regularly asked to judge the work of students of design and that of his peers for design awards. He is creative director of Johnson Banks, and also writes regularly for design and marketing journals such as Creative Review and Campaign.