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Description - Geschichte des Plakates by Josef Muller-Brockmann

History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Muller-Brockmann's original and immortal concept.

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Book Details

ISBN: 9780714844039
ISBN-10: 0714844039
Format: Paperback
(250mm x 253mm x 20mm)
Pages: 244
Imprint: Phaidon Press Ltd
Publisher: Phaidon Press Ltd
Publish Date: 1-May-2004
Country of Publication: United Kingdom

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Author Biography - Josef Muller-Brockmann

Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

Books By Josef Muller-Brockmann

Grid Systems in Graphic Design by Josef Muller-Brockmann
Hardback, January 1999
History of Visual Communication by Josef Muller-Brockmann
Hardback, January 1999