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Description - Imperial Persuaders by Anandi Ramamurthy

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

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Book Details

ISBN: 9780719063794
ISBN-10: 0719063795
Format: Paperback
(234mm x 156mm x 13mm)
Pages: 256
Imprint: Manchester University Press
Publisher: Manchester University Press
Publish Date: 21-Aug-2003
Country of Publication: United Kingdom

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Author Biography - Anandi Ramamurthy

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire