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Description - Imperial Persuaders by Anandi Ramamurthy

In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images. The study as a whole provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

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Book Details

ISBN: 9780719063794
ISBN-10: 0719063795
Format: Paperback
(234mm x 156mm x mm)
Pages: 256
Imprint: Manchester University Press
Publisher: Manchester University Press
Publish Date: 21-Aug-2003
Country of Publication: United Kingdom

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Author Biography - Anandi Ramamurthy

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire -- .