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"Stop looking for the right job," career couselors now tell us. "Start thinking of yourself as the head of a small business called 'You & Co.,' and view employers as potential customers. That's the key to a successful career." That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term "You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This "D.A.T.A." is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your "product" and spotting your "market." By the end of this book, you'll think about your work in a new way--you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

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Book Details

ISBN: 9780738200323
ISBN-10: 0738200328
Format: Paperback
(235mm x 190mm x 11mm)
Pages: 208
Imprint: Da Capo Press Inc
Publisher: The Perseus Books Group
Publish Date: 9-Oct-1998
Country of Publication: United States

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Author Biography - William Bridges

Formerly a professor of English, William Bridges made a shift to the field of transitional management in the mid-1970s; out of his workshops has grown a long career of consulting, lecturing, and helping others through transitions. He lives with his wife in Mill Valley, California.

Books By Author William Bridges

Managing Transitions by William Bridges

Managing Transitions

Paperback, December 2009
$28.16
Character of Organizations by William Bridges

The Character of Organizations

Paperback, October 2000
$35.99
Jobshift by William Bridges

Jobshift

Paperback, September 1995
$30.13