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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

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Book Details

ISBN: 9780738205229
ISBN-10: 0738205222
Format: Paperback
(235mm x 152mm x 15mm)
Pages: 224
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 16-May-2002
Country of Publication: United States

Other Editions


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Author Biography - Michael Cunningham

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

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States of Apology by Michael Cunningham

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Land's End by Michael Cunningham

Land's End

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