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Description - Vernor's Ginger Ale by Keith Wunderlich

Vernor s Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new deliciously different flavor had been created, and Vernor s Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor s is a success story. Vernor s is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor s is America s oldest continuously produced soft drink. Vernor s Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation."

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Book Details

ISBN: 9780738551852
ISBN-10: 0738551856
Format: Paperback / softback
(234mm x 169mm x 9mm)
Imprint: Arcadia Publishing (SC)
Publisher: Arcadia Publishing (SC)
Publish Date: 14-Apr-2008
Country of Publication: United States

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