Call Boomerang Books 1300 36 33 32

Description - New Market Leaders by Fred Wiersema

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

Buy New Market Leaders by Fred Wiersema from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780743204668
ISBN-10: 0743204662
Format: Paperback
(216mm x 140mm x 15mm)
Pages: 274
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 1-Aug-2002
Country of Publication: United States

Book Reviews - New Market Leaders by Fred Wiersema

» Have you read this book? We'd like to know what you think about it - write a review about New Market Leaders book by Fred Wiersema and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Fred Wiersema

Digital Disciplines by Fred Wiersema
Hardback, August 2015
$44.96