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Description - Profiting from Uncertainty by Robert Gunther

A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. In an environment of increasing technological and global instability, the risks of ignoring uncertainty are greater than ever. But so are the rewards of actively addressing it. Traditionally, managers have viewed uncertainty as an obstacle interfering with the company's existing plans. Profiting From Uncertainty shows the opposite to be true, that the unknown creates opportunity and that scenario based planning, options thinking and other approaches can be used to actually profit from the ambiguity. Dr. Paul Schoemaker, a worldwide authority on strategic decision making goes beyond other gurus who simply project how the future might unfold to take a comprehensive approach that moves from external scenarios to key success factors to real options to implementation. Drawing on his work with companies in such diverse fields as biotechnology, financial services, utilities and online travel, Schoemaker shows how to 1) develop and analyze multiple industry scenarios, 2) craft nimble strategies, 3) implement them using an options approach and 4) make real time adjustments through dynamic monitoring.

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Book Details

ISBN: 9780743223287
ISBN-10: 0743223284
Format: Hardback
(235mm x 156mm x 25mm)
Pages: 288
Imprint: Atria Books
Publisher: Atria Books
Publish Date: 11-Jul-2002
Country of Publication: United States

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Author Biography - Robert Gunther

Formerly a strategic planner with Royal Dutch/Shell's scenario planning group in London, is the Chairman and CEO of Decision Strategies International, Inc. He is also Research Director of the Mack Center for Technological Innovation at the Wharton School, where he teaches strategy and decision making.