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YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Buy Big Red Fez book by Seth Godin from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780743227902
ISBN-10: 0743227905
Format: Paperback
(210mm x 140mm x 8mm)
Pages: 112
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 28-Jan-2002
Country of Publication: United States

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