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World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity. "What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening-which is why 'they' don't want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all." -from Defying the Crowd

Buy Defying the Crowd book by Robert J. Sternberg from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780743236478
ISBN-10: 0743236475
Format: Paperback
(228mm x 152mm x 27mm)
Pages: 336
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-Jun-1995
Country of Publication: United States

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Author Biography - Robert J. Sternberg

Robert Sternberg is an American psychologist, and psychometrician, Professor of Psychology and Provost at Oklahoma State University. He was formerly the Dean of Arts and Sciences at Tufts University, IBM Professor of Psychology and Education at Yale University, and the President of the American Psychological Association. He is a member of the editorial boards of numerous journals, including American Psychologist.

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