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Description - From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Morris

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

Buy From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Morris from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780743257978
ISBN-10: 0743257979
Format: Paperback
Pages: 192
Imprint: Touchstone
Publisher: Simon & Schuster
Publish Date: 9-Nov-2004
Country of Publication: United States

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