Description - From Altoids to Zima by Evan Morris
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
Buy From Altoids to Zima by Evan Morris from Australia's Online Independent Bookstore, Boomerang Books.
(203mm x 127mm x 12mm)
Publisher: Simon & Schuster
Country of Publication:
Book Reviews - From Altoids to Zima by Evan Morris