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Description - Street Fighter Marketing Solutions by Jeff Slutsky

The average person is exposed to some 3,000 overt advertising messages a day - not counting more subtle efforts like branded t-shirts, product placements, and public relations-generated news stories. And while consumers are becoming increasingly adept at tuning out the clutter, the media that carries it - newspapers, television, radio, Internet, billboards - are charging more and more to deliver weaker and weaker results. A portfolio of proven tactics and strategies that businesses large and small can put to work immediately, StreetFighter Marketing Solutions offers up ideas as sophisticated as twenty-first century data-mining and as basic as remembering that if you motivate customers to call you, you'd better have someone who knows how to sell picking up the phone. Smart, practical and easy-to-understand, Street Fighter MarketingSolutions offers a blueprint for developing, rolling out, and maintaining marketing programmes that get provable results.

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Book Details

ISBN: 9780743299145
ISBN-10: 0743299140
Format: Hardback
(229mm x 152mm x 23mm)
Pages: 256
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 18-Sep-2007
Country of Publication: United States

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Author Biography - Jeff Slutsky

Jeff Slutsky is the president and CEO of Street Fighter Marketing in Columbus, Ohio. He started the company in 1980 and, along with his brother Marc, has consulted for hundreds of businesses -- large and small. His experience has put him in high demand as a keynote speaker, corporate parody writer/producer, and seminar leader. A sampling of the companies that have worked with Jeff includes McDonald's, Subway, Molson, Chevron, the U.S. Postal Service, Goodyear, the U.S. Army, American Express, AT&T, State Farm Insurance, National City Bank, Sony, Honda, Bristol-Myers Squibb, Marvel Entertainment, and KNBC. Jeff is married and has six children, including triplets.

Books By Jeff Slutsky

No B.S. Grassroots Marketing by Jeff Slutsky
Paperback, January 2012
Streetsmart Marketing by Jeff Slutsky
Hardback, June 1989