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The culture-centred approach offered in this book argues that communication theorizing ought to locate culture at the centre of the communication process such that the theories are contextually embedded and co-constructed through dialogue with the cultural participants. The discussions in the book situate health communication within local contexts by looking at identities, meanings and experiences of health among community members, and locating them in the realm of the structures that constitute health. The culturecentred approach foregrounds the voices of cultural members in the co-constructions of health risks and in the articulation of health problems facing communities. Ultimately, the book provides theoretical and practical suggestions for developing a culture-centred understanding of health communication processes.

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Book Details

ISBN: 9780745634913
ISBN-10: 0745634915
Format: Hardback
(249mm x 179mm x 23mm)
Pages: 282
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 13-Dec-2007
Country of Publication: United Kingdom

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Author Biography - M. Dutta

M. Dutta , Associate Professor of Communication, Department of Communication, Purdue University

Books By Author M. Dutta

Communicating Health by M. Dutta

Communicating Health

Paperback, December 2007
$60.26