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International in scope and written in a practical style, this updated second edition offers expert advice and provides an introduction to a wide range of specialist areas. Subjects covered include: marketing communications; internal communication; financial public relations; government and local government relations; public relations for non-commercial organizations; business-to-business public relations; international communications; sponsorship; pressure groups; corporate social responsbility; and services public relations.

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Book Details

ISBN: 9780749433819
ISBN-10: 0749433817
Format: Paperback
(234mm x 156mm x 23mm)
Pages: 224
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Nov-2003
Country of Publication: United Kingdom


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Author Biography - Anne Gregory

Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.

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