Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Running a Public Relations Department by Mike Beard

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on - Identifying the key areas and types of activity - Planning and establishing a long-term strategy - Managing budgets - Building up a team - Handling internal and external relationships - Involving outside consultancies This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved.

Buy Running a Public Relations Department by Mike Beard from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780749434243
ISBN-10: 0749434244
Format: Paperback
(236mm x 154mm x 14mm)
Pages: 160
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 1-Feb-2001
Country of Publication: United Kingdom

Other Editions - Running a Public Relations Department by Mike Beard

Book Reviews - Running a Public Relations Department by Mike Beard

» Have you read this book? We'd like to know what you think about it - write a review about Running a Public Relations Department book by Mike Beard and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Mike Beard

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.