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Description - Successful Tourism Marketing by Susan Briggs

Travel and tourism is set to become the world's largest industry. It remains, however, very fragmented with businesses competing to attract both domestic and overseas visitors. With improved marketing, travel companies could claim a larger share of this lucrative market. This 2nd edition, is aimed at anyone seeking to promote a tourist 'product' or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied.

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Book Details

ISBN: 9780749434694
ISBN-10: 0749434694
Format: Paperback
(234mm x 153mm x 16mm)
Pages: 208
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 1-Nov-2000
Country of Publication: United Kingdom

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Author Biography - Susan Briggs

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels and local authorities. She was formerly marketing manager of two specialist tour operators.