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Description - Innovation by Adam Jolly

For many, says Dr Gary Hamell of Harvard Business School, innovation is "the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry". This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.

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Book Details

ISBN: 9780749436278
ISBN-10: 0749436271
Format: Paperback
(247mm x 180mm x 17mm)
Pages: 175
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 1-Dec-2002
Country of Publication: United Kingdom

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Author Biography - Adam Jolly

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

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