While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture, such as: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; the tangible and intangible results/measuring return on investment (ROI); and the future forces of change. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
Buy How Come You Don't Have an E-business Strategy? book by Matt Haig from Australia's Online Independent Bookstore, Boomerang Books.
(213mm x 169mm x 10mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
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Author Biography - Matt Haig
Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page). Matt can be contacted at firstname.lastname@example.org.