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Description - Hard-core Management by Jo Owen

The last 20 years has seen one management fad after another come and go. At the behest of consultants and gurus, businesses have re-engineered, downsized, learnt excellence, developed competencies and created customer-focused strategies. But to what avail? Despite all these fads and improvements we still find bad management, unhappy customers and companies that are extolled as excellent one day and go bust the next. There is a huge gulf between the excellence industry that is touted by the gurus and the real world of business. "Hard-core Management" aims to bridge that gap. It exposes all the core assumptions made by managers and their gurus by stripping them of their fancy garb and forcing us to confront the stark, warts-and-all reality. More than 100 overdressed assumptions are presented for frank examination such as: we know our customers; we know our competition; we have a strategy; our leader knows the way; we have a vision; we are in control; and we can change.

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Book Details

ISBN: 9780749439248
ISBN-10: 0749439246
Format: Paperback
(235mm x 153mm x 21mm)
Pages: 288
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-May-2003
Country of Publication: United Kingdom

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Author Biography - Jo Owen

Jo Owen is CEO of Auvian Partners, and has spent 20 years working for some of the best companies in the world. These include Andersen Consulting (now Accenture), Apple Computers, Cap Gemini, BT, Barclays Bank, Halifax and Merrill Lynch. He has lived in the United States, the United Kingdom, Europe and Japan, and has worked with some of the world's leading business school professors. His experience crosses industries and continents; it has required working in many different environments - from the boardroom to the post room - and forms the basis for this enlightening book. Jo can be contacted at

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