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Refreshingly easy to read - and use - 'Great Answers to Tough Marketing Questions' provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost. Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline. You'll find out: why so much marketing is bad marketing; how to produce a winning marketing plan; why every marketing mix is unique; how to integrate the new media; how to do low-cost market research; which are the most powerful and proven techniques; what the big players can teach us; and much, much more. A new edition of this popular book, fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. 'Great Answers to Tough Marketing Questions' is unlike any other marketing book that you're likely to read.

Buy Great Answers to Tough Marketing Questions book by P. R. Smith from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780749440220
ISBN-10: 0749440228
Format: Paperback
(235mm x 155mm x 17mm)
Pages: 320
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-May-2003
Country of Publication: United Kingdom


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Author Biography - P. R. Smith

PR Smith is a marketing consultant, best-selling business author and inspirational speaker.Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign. Visit www.Facebook.com/PRSmithMarketing.

Books By Author P. R. Smith

Strategic Marketing Communications by P. R. Smith

Strategic Marketing Communications

Paperback, July 1999