Description - From Dynasties to Dotcoms by Carol Kennedy
A roller-coaster ride through the decades in a candid view of the major players and landmarks of 20th-century British business.;Published to commemorate 100 years of the Institute of Directors, the book takes in the birth of key companies and the launch of important brands, with profiles of business movers and shakers along the way. It covers everything from the family firms of the early 1900s, to the growth of consumer society; from "Swinging London" and the new businesses it spawned, to the Thatcherite revolution of the 1980s and the emergence of business "heroes" like Richard Branson, Sir John Harvey-Jones and Anita Roddick. Moving onto the modern themes of globalization, the digital revolution and dotcom mania, the book closes with a look at what the future holds.
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(205mm x 218mm x 19mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
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Book Reviews - From Dynasties to Dotcoms by Carol Kennedy
Author Biography - Carol Kennedy
Carol Kennedy is an award-winning business author and journalist with 28 years' experience in the field. Formerly executive editor of Director, Britain's prestigious boardroom journal, she is now an independent writer and editor. From Dynasties to Dotcoms is her twelfth book on management and business/social history. Others include the best-selling Guide to Management Gurus (Random House), last revised and updated in 2002; Managing with the Gurus (1994); a history of scientific innovation at ICI (The Company That Changed Our Lives, 1986/1993); Mayfair: A Social History (1986); The Merchant Princes (2000), reissued as Business Pioneers (2001), a history of the Sainsbury, Cadbury and John Lewis trading families; and The Next Big Idea (2001), on the creation of management theories. Before joining Director Publications in 1975, Carol Kennedy was staff writer in London for the Canadian Press news agency. She was also London correspondent 1975-86 for Maclean's, the Toronto weekly news magazine. She was voted Business Writer of the Year in 1990 by the Periodical Publishers' Association and is a member of the Society of Authors and the Royal Society of Literature.