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Description - Hitting the Headlines in Europe by Alun Drake

Communicating with journalists and other publics across cultural and linguistic barriers is a specialist skill beyond the core competencies of the PR professional. It is increasingly in demand as Europe becomes ever more politically and economically integrated. Even writing a basic press release requires a different approach when the intended recipients are from a range of diverse countries. In this complex environment, there are pitfalls to avoid and innovations to adopt, and linguistic skills are only part of the equation. Drawing on their combined experience of working for an organisation with 45 member countries, the authors have outlined the basic issues and the problems that arise and include suggestions on how to solve them. In the second part of the book, they provide a unique set of media profiles of the 43 largest European countries, information that is vital for a successful communication strategy.

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Book Details

ISBN: 9780749442262
ISBN-10: 0749442263
Format: Paperback
(234mm x 157mm x 19mm)
Pages: 246
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 30-Apr-2004
Country of Publication: United Kingdom

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Author Biography - Alun Drake

Alun Drake began his journalistic career with the BBC working in radio and TV on flagship news programmes. Since 1996 he has been at the Council of Europe in Strasbourg, first as head of its TV, Radio and Photo service, and currently as broadcast press officer. Cathie Burton worked as a journalist and a spokesperson for the European Parliamentary Labour Party in Brussels and Strasbourg. Since 1994 she has worked in the Spokesperson's service of the Council of Europe, concentrating on the countries of central and eastern Europe and the Balkans.