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Description - Strategic Business Planning by Clive Reading

A clear and robust business strategy is essential to any successful enterprise. It must be understood to employees, customers and stakeholders, and must have the universal support of the entire leadership team and board of directors. Strategic Business Planning outlines a proven business planning system which will help any organization to develop a lasting business plan. Based on work with some 80 businesses in Europe, the United States and Asia, and developed over a period of 14 years, this unique book is structured in three parts: the strategic business planning framework; strategic concepts that allow for change; the strategic planning process. In this fully updated second edition, Clive Reading offers a unique business planning system that will improve the performance and competitive position of any commercial or not-for-profit organization.

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Book Details

ISBN: 9780749442712
ISBN-10: 0749442719
Format: Paperback
(228mm x 144mm x 30mm)
Pages: 384
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 28-May-2004
Country of Publication: United Kingdom

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Author Biography - Clive Reading

Clive Reading has worked for BKT Strategy in Europe and the United States for 14 years. His clients include major companies in manufacturing, pharmaceuticals, IT, construction, finance and specialised services. His consulting assignments focus on strategic business planning where his record of success over the years is formidable.