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Description - Kellogg on Biotechnology by Alicia Loffler

Biotechnology affects numerous industries, from the scientists who generate the knowledge, to pharmaceutical companies, law professionals and ethicists who have to grapple with issues unimaginable just a few years ago, to the society and individuals who are surrounded by everything taking place around them. This fascinating book guides the reader through the new technology and helps to identify its purpose. It is divided into three sections: What - Identifies some of the newest biotechnologies that will revolutionise the way we think about health How - Analyses how to transform these technologies into profitable products and companies Who - Explores who will benefit from these technologies Kellogg on Biotechnology is an essential read for anyone working with, or affected by biotechnology. Created from extensive original research undertaken at the Kellogg School of Management, it helps practitioners to seamlessly integrate this new technology into the world of business.

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Book Details

ISBN: 9780749443986
ISBN-10: 0749443987
Format: Paperback
(230mm x 153mm x 18mm)
Pages: 288
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-May-2005
Country of Publication: United Kingdom

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Author Biography - Alicia Loffler

Alicia Loffler is a Professor of Biotechnology and Director of the Biotechnology Centre at the Kellogg School of Management, Northwestern University, USA. She has developed many programmes in education and science that integrated science and business. She is on the boards of numerous non-profit and for-profit organizations and often consults for start-up companies.