Call Boomerang Books 1300 36 33 32

"All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all". (Jeremy Bullmore, former Chairman, J Walter Thompson). "Read it. It will save you a vast amount of indecision, worry and financial misery. You'll end up knowing more than your agency". ("Marketing"). "If you've ever found yourself staring at a blank page, completely devoid of ideas, check out this book - it could provide you with the inspiration you are looking for". ("Media Week"). "...neatly mixes abstract ideas with concrete examples of campaigns to produce a satisfying digest of contemporary advertising practice". ("Marketing Business"). By any measure, "How to Advertise" is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout. Drawing on their extensive experience, and writing in a refreshingly down-to-earth style, the authors cover: What to say - and where: Creative ideas, brands and strategies, consumer research, media strategies and tactics; Getting the message out: Principles for effective TV, magazines and newspapers, radio and out-of-home, the Internet and interactive media, direct and relationship marketing, brochures and sales pieces, consumer promotions; and, Tying it all together: Integrated communications, global campaigns, target marketing, working with an agency, truth and ethics.

Buy How to Advertise book by Kenneth Roman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780749444624
ISBN-10: 0749444622
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 240
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Sep-2005
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about How to Advertise book by Kenneth Roman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Kenneth Roman

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, one of the world's top advertising and communications firms, is also co-author of Writing That Works (Harper/Collins). Jane Maas , a Creative Director at Ogilvy & Mather and subsequently Chairman of the Earle Palmer Brown agency, is a strategic and creative consultant. She is also author of Adventures of an Advertising Woman . Martin Nisenholtz is CEO of New York Times Digital. While at Ogilvy & Mather he founded the first group in the US devoted specifically to interactive marketing.

Books By Author Kenneth Roman

Writing That Works by Kenneth Roman

Writing That Works

Paperback, August 2000
How to Advertise, Third Edition by Kenneth Roman

How to Advertise, Third Edition

Paperback / softback,

Error Occurred While Processing Request The web site you are accessing has experienced an unexpected error.
Please contact the website administrator.

The following information is meant for the website developer for debugging purposes.
Error Occurred While Processing Request
The system has attempted to use an undefined value, which usually indicates a programming error, either in your code or some system code.

Null Pointers are another name for undefined values.

  • Enable Robust Exception Information to provide greater detail about the source of errors. In the Administrator, click Debugging & Logging > Debug Output Settings, and select the Robust Exception Information option.
  • Check the ColdFusion documentation to verify that you are using the correct syntax.
  • Search the Knowledge Base to find a solution to your problem.

Browser   CCBot/2.0 (
Remote Address
Date/Time   28-Apr-17 01:13 AM