Description - Business Solutions on Demand by Mark Cerasale
Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.
Buy Business Solutions on Demand by Mark Cerasale from Australia's Online Independent Bookstore, Boomerang Books.
(232mm x 150mm x 24mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
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Author Biography - Mark Cerasale
Mark Cerasale is Head of Value Engineering at SAP, the world's leading provider of e-business software solutions. He has consulting experience covering many sectors. Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School and Business Research Leader with IBM's Business Consulting Services.