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Description - Business Solutions on Demand by Mark Cerasale

Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.

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Book Details

ISBN: 9780749444709
ISBN-10: 0749444703
Format: Paperback
(232mm x 150mm x 24mm)
Pages: 304
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Sep-2005
Country of Publication: United Kingdom

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Author Biography - Mark Cerasale

Mark Cerasale is Head of Value Engineering at SAP, the world's leading provider of e-business software solutions. He has consulting experience covering many sectors. Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School and Business Research Leader with IBM's Business Consulting Services.