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From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; David Beckham v. Alex Ferguson; McDonald's McLibel case; Tony Blair and the David Kelly affair; and, the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

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Book Details

ISBN: 9780749445720
ISBN-10: 0749445726
Format: Paperback
(234mm x 157mm x 23mm)
Pages: 336
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Mar-2006
Country of Publication: United Kingdom

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Author Biography - Gerry McCusker

Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. He now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy, Kissing-With-Confidence. He also presents seminars and conferences in Singapore and Australia.