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Description - Public Relations Disasters by Gerry McCusker

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

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Book Details

ISBN: 9780749445720
ISBN-10: 0749445726
Format: Paperback
(234mm x 157mm x 23mm)
Pages: 336
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 1-Mar-2006
Country of Publication: United Kingdom

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Author Biography - Gerry McCusker

Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy, Kissing-With-Confidence. A regular contributor to lifestyle and marketing publications, he also presents seminars and conferences in Singapore and Australia.