Description - Public Relations Disasters by Gerry McCusker
From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; David Beckham v. Alex Ferguson; McDonald's McLibel case; Tony Blair and the David Kelly affair; and, the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.
Buy Public Relations Disasters by Gerry McCusker from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 157mm x 23mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
Country of Publication:
Book Reviews - Public Relations Disasters by Gerry McCusker
Author Biography - Gerry McCusker
Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. He now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy, Kissing-With-Confidence. He also presents seminars and conferences in Singapore and Australia.