Description - The Mobile Revolution by Dan Steinbock
In "The Mobile Revolution" senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. "The Mobile Revolution" is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
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(233mm x 155mm x 19mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
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Author Biography - Dan Steinbock
Dr Dan Steinbock is a mobile phenomenon in himself. Based in New York City, he serves as Affiliate Researcher at Columbia Institute for Tele-Information and is Visiting Professor at the Helsinki School of Economics. He is a Fulbright scholar and currently the Director of the NYC office of Finland's Academy of Sciences. An international speaker, he has consulted for major international organizations. A regular contributor to the press, he is also author of a number of acclaimed books including The Nokia Revolution and Wireless Horizon.