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Description - The 50 Plus Market by Dick Stroud

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

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Book Details

ISBN: 9780749449391
ISBN-10: 074944939X
Format: Paperback
(234mm x 155mm x 24mm)
Pages: 336
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Mar-2007
Country of Publication: United Kingdom

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Author Biography - Dick Stroud

Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is a leading expert on using interactive channels to communicate with the over-50s market.