Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, "The 50 Plus Market" provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, "The 50 Plus Market" is essential reading for those wishing to refine their marketing strategies.
Buy The 50 Plus Market book by Dick Stroud from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 155mm x 24mm)
Kogan Page Ltd
Publisher: Kogan Page Ltd
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Author Biography - Dick Stroud
Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is a leading expert on using interactive channels to communicate with the over-50s market.