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Description - Guerrilla Marketing Research by Robert J. Kaden

Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.

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Book Details

ISBN: 9780749450892
ISBN-10: 0749450894
Format: Paperback
(228mm x 152mm x 16mm)
Pages: 256
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2007
Country of Publication: United Kingdom

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Author Biography - Robert J. Kaden

Robert J. Kaden has spent his entire career in market research. In 1992, he formed his own company, The Kaden Company, after founding, growing and eventually selling off the market research company Goldring & Co. He is very active on the international speaking circuit, lectures widely and writes regularly for the business press.

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