Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Malcolm McDonald on Marketing Planning by Malcolm McDonald

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.

Buy Malcolm McDonald on Marketing Planning by Malcolm McDonald from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780749451493
ISBN-10: 0749451491
Format: Paperback
(215mm x 170mm x 13mm)
Pages: 208
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Nov-2007
Country of Publication: United Kingdom

Other Editions - Malcolm McDonald on Marketing Planning by Malcolm McDonald

Book Reviews - Malcolm McDonald on Marketing Planning by Malcolm McDonald

» Have you read this book? We'd like to know what you think about it - write a review about Malcolm McDonald on Marketing Planning book by Malcolm McDonald and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Malcolm McDonald

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now Emeritus Professor at the university as well as being Honorary Professor at Warwick Business School. Malcolm is Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to Prepare them; how to use them and more than 100 articles and papers.

Books By Malcolm McDonald

Malcolm McDonald on Key Account Management by Malcolm McDonald
Paperback, August 2017
Malcolm McDonald on Marketing Planning by Malcolm McDonald
Paperback, December 2016
Key Account Plans by Malcolm McDonald
Hardback, October 2015