YOUR MARKETING SKILLS
A review by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers
Marketing is essential to every business, but many professionals find they don’t have the time to get to grips with the basics.
Develop Your Marketing Skills is a clear, succinct guide which describes how to integrate marketing into the business strategy to improve competitive advantage.
You’ll learn why marketing is crucial... how to market services... the practice of consumer management... and achieving the ‘winning mix:’ right time, right place, right quantity.
There are sections on how to: • Use research to make informed decisions • Learn about product management • Create a marketing plan
Each chapter ends with a useful section summarising the key points, asking stimulating marketing questions and suggesting relevant activities.
Definitely a must if you want to enter the marketing profession, develop your current marketing knowledge, or run your own business.