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Description - Tough Tactics for Tough Times by Patrick Forsyth

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects. "Tough Tactics in Tough Times" will give you a head start in difficult circumstances. It sets out fifty practical ways to help your business and its financial situation, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximise business from your best customers, maintain an awareness of your products/services, focus promotional activity where it will do the most good and spot opportunities for new business. "Tough Tactics in Tough Times" will help you to take stock and act now. With a check-list to help you decide on the appropriate action, you will be able to formulate a crash programme of well selected measures that should assist your situation and help you to maintain business success.

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Book Details

ISBN: 9780749455217
ISBN-10: 0749455217
Format: Paperback
(216mm x 138mm x 12mm)
Pages: 192
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jan-2009
Country of Publication: United Kingdom

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Author Biography - Patrick Forsyth

Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Motivating your staff, Successful time management and How to write reports and proposals (also in this Kogan Page series). He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

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