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Launching Guerrilla Marketing for the 21st Century. 'Guerrilla Marketing' is a worldwide phenomenon. Since its formation in 1951, Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world. The Guerrilla Marketing Revolution celebrates the major re-launch of this amazingly successful marketing brand. It offers a radical new approach to making your profits soar. The Guerrilla Marketing Revolution is a major new book for today packed with an arsenal of 125 devastatingly effective marketing weapons. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of inexpensive marketing tools and skills perfectly suited to today's needs, aimed directly at the decision maker - the unconscious mind - in order to speed up decision making, shorten the sales cycle and create long-term relationships. It offers a structured approach to consistent marketing success.

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Book Details

ISBN: 9780749927073
ISBN-10: 0749927070
Format: Paperback
(234mm x 153mm x 13mm)
Pages: 192
Imprint: Piatkus Books
Publisher: Little, Brown Book Group
Publish Date: 3-Aug-2006
Country of Publication: United Kingdom

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Author Biography - Jay Conrad Levinson

Jay Conrad Levinson is a forceful and energetic speaker and the author of several bestselling books. He is Chairman of Guerrilla Marketing International. Paul Hanley is MD of Guerrilla Marketing UK and the first Master Trainer for Guerrilla Marketing International.

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