Call Boomerang Books 1300 36 33 32

Description - Direct Marketing in Practice by Matthew Housden

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: * Plan a direct marketing campaign * Integrate new technology with conventional direct marketing practice * Maximise the impact, efficiency and return on investment of your activites * Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Buy Direct Marketing in Practice by Matthew Housden from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750624282
ISBN-10: 0750624280
Format: Paperback
(246mm x 189mm x 18mm)
Pages: 358
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 19-Feb-2002
Country of Publication: United Kingdom

Other Editions - Direct Marketing in Practice by Matthew Housden

Book Reviews - Direct Marketing in Practice by Matthew Housden

» Have you read this book? We'd like to know what you think about it - write a review about Direct Marketing in Practice book by Matthew Housden and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Matthew Housden

Brian Thomas graduated from University of College of Wales, Aberystwyth where he also obtained his doctorate in plant physiology. Following post-doctoral study in Canada and the UK, he worked as a research scientist at the Glasshouse Crops Research Institute which later became Horticulture Research International. In 1995 he moved to HRI Wellesbourne where he is Head of the Molecular and Environmental Physiology Department. He is currently a Vice President of the Association Internationale de Photobiologie.

Books By Matthew Housden

Direct and Digital Marketing in Practice by Matthew Housden
Paperback, April 2017
Marketing Research for Managers by Matthew Housden
Hardback, July 2016