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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

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Book Details

ISBN: 9780750652940
ISBN-10: 0750652942
Format: Paperback
(280mm x 210mm x 23mm)
Pages: 456
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 23-Sep-2004
Country of Publication: United Kingdom

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Author Biography - Paul Copley

Paul Copley is Senior Lecturer in Marketing and Programme Leader for the MA Marketing, Newcastle Business School, Northumbria University. Formerly involved in publicity, marketing services and international product management in various industry contexts, he has taught widely on the subjects of marketing, marketing research, and marketing communications. Research interests include the role of semiotics in marketing, and marketing and marketing communications in SMEs.

Books By Author Paul Copley

Marketing Communications Management by Paul Copley

Marketing Communications Management

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