Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Buy Festival and Events Management book by Ian Yeoman from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 22mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Author Biography - Ian Yeoman
Associate Professor, Victoria University, New Zealand