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Description - Festival and Events Management by Ian Yeoman

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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Book Details

ISBN: 9780750658720
ISBN-10: 075065872X
Format: Paperback
(234mm x 156mm x 22mm)
Pages: 440
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 17-Oct-2003
Country of Publication: United Kingdom

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Author Biography - Ian Yeoman

Associate Professor, Victoria University, New Zealand

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