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Description - Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

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Book Details

ISBN: 9780750667005
ISBN-10: 0750667001
Format: Paperback
(246mm x 189mm x 15mm)
Pages: 296
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 25-Apr-2006
Country of Publication: United Kingdom

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Author Biography - Tony Rogers

Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.

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