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Description - Eyecare Business by Gary L. Moss

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

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Book Details

ISBN: 9780750672382
ISBN-10: 0750672382
Format: Paperback
Pages: 340
Imprint: Butterworth-Heinemann Ltd
Publisher: Elsevier Health Sciences
Publish Date: 30-Jan-2001
Country of Publication: United Kingdom

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