Description - From Knowledge to Intelligence by Helen N. Rothberg
In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
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(229mm x 152mm x 22mm)
Publisher: Taylor & Francis Ltd
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Book Reviews - From Knowledge to Intelligence by Helen N. Rothberg
Author Biography - Helen N. Rothberg
Dr. Helen Rothberg is Associate Professor in the Department of Management at Marist College in Poughkeepsie, NY. She is also a full-spectrum business consultant with expertise in both micro and macro managerial and organizational functions. She does business consultation and seminar development in the areas of competitive intelligence, competitive analysis, strategic planning, shadow and cross-functional teams, and organization development and design. Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. He has written over 50 scholarly papers and over 80 presentations and has received the Outstanding Reviewer Award from the American Society for Competitiveness Conference.