Call Boomerang Books 1300 36 33 32

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Buy From Knowledge to Intelligence book by Helen N. Rothberg from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750677622
ISBN-10: 0750677627
Format: Paperback
(229mm x 152mm x 22mm)
Pages: 400
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 7-Sep-2004
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about From Knowledge to Intelligence book by Helen N. Rothberg and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Helen N. Rothberg

Dr. Helen Rothberg is Associate Professor in the Department of Management at Marist College in Poughkeepsie, NY. She is also a full-spectrum business consultant with expertise in both micro and macro managerial and organizational functions. She does business consultation and seminar development in the areas of competitive intelligence, competitive analysis, strategic planning, shadow and cross-functional teams, and organization development and design. Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. He has written over 50 scholarly papers and over 80 presentations and has received the Outstanding Reviewer Award from the American Society for Competitiveness Conference.

Books By Author Helen N. Rothberg

Intelligence in Action by Helen N. Rothberg

Intelligence in Action

Hardback, August 2012
$189.39