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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

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Book Details

ISBN: 9780750678490
ISBN-10: 0750678496
Format: Paperback
(229mm x 152mm x 11mm)
Pages: 176
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2005
Country of Publication: United Kingdom

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Author Biography - Nitish Singh

Associate Professor in Marketing and Finance at the California State U. at Chico. He has done extensive research and writing on e-commerce and marketing localization on the web. Associate Professor in Marketing at St. Louis University. His recent research areas include cross-cultural consumerism and product entry into international markets.

Books By Author Nitish Singh

Localization Strategies for Global E-Business by Nitish Singh

Localization Strategies for Global E-Business

Hardback, November 2011
$135.00