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This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.

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Book Details

ISBN: 9780750679022
ISBN-10: 0750679026
Format: Paperback
(261mm x 184mm x 16mm)
Pages: 330
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 9-Apr-2007
Country of Publication: United Kingdom

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