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Description - Strategies and Tools for Corporate Blogging by John Cass

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

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Book Details

ISBN: 9780750684163
ISBN-10: 075068416X
Format: Paperback
(229mm x 152mm x 12mm)
Pages: 240
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 1-Apr-2007
Country of Publication: United Kingdom

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Author Biography - John Cass

Fellow of the Society for New Communications Research (SNCR), President of the AMA Boston 2005-2006. He blogs at PR Communications: pr.typepad.com.

Books By John Cass